Once you get started with online business, your first and foremost goal is to make your website a hit is Google searches. Why So?
Higher you are ranked in Google searches; more will be the chances of sales. Search Engine Optimization is not only required for your website on a whole but it has a lot to do with images that are used.
Hence Proved- It is mandatory to optimize your product images if you wish to rank high in Google searches. For the images, they should be SEO optimized and of great quality. It has become a requirement that cannot be escaped.
The bar of options for customers has increased phenomenally and that generates further need to keep check, on your actions that can drag or send away the customers. Due to the increased options, customers won’t even look at your website it some other is doing a better job than you.
The work to be done has increased. You need to put extra emphasis on not only attracting customers with the visual presentation of the product but also attracting Google by abiding by its standard rules. Some of the mandatory requisites for every online retailer are quality product images, abiding by the rules of the marketplace where they are selling and ensuring appearance on social media. Also, it is quite essential to attract as many customers as you can with the help of product images.
You might think of how would you optimize images online for your use whether the images are for a regular website or product images for an online store. There several tools online that smoothly handle this request and optimize images as you needed for your website. You can find the link to 8 Effective Tools to Optimize your Product Images.
Explaining The Techniques Of SEO For Google Image Search?
The interesting part is that these days, people conduct a direct search via images that are listed on Google. Google shopping, Pinterest, etc. are some other very common platforms to search for the product you want to buy. The links to these images take the viewer back to the site that is associated with the image. That is why it is quite necessary to add keyword with your product image. When the customer will search with that keyword, the image will be shown in the results. If they customer happen to like your product image, he/she can visit to your page for further inquiries. Keyword adding doesn’t mean just adding any kind of text with the image. You need to be smart enough to conduct a thorough research on keywords related to your products and then use them. These keywords are like the addresses of your images that will help in increasing more sales of your products. Listed below are some techniques to help you optimize your product images:
Labeling The File:
Labeling or naming the file is the first step. And, it is the major part of image optimization. For the search engines, it is pretty convenient to list the addresses that are with a name. Also it is good to have set of alphabets that can represent your product name. It is recommended to rename the file and not to use automatically generated names like “IMG4563746.jpg”. To be more accurate, how about using the product name with some respective code as it is convenient for the Google to find and list the product.
Image Alt Text:
So what exactly is Image Alt Text? It is a name that has nothing to do with the buyer or the seller. You can say, it is the concern of search engines. For a seller, an image of a dress will be named as “Gorgeous-summer-dress.jpg”. Even for the buyer, the name displayed with the dress would be the same. There are certain SEO strategies that use the idea of image alt text. The file name has to be unique for best image search on Google. Also, it is recommended to use a descriptive file name for the product as it will be easy for the seller and Google to search the product.
It is a complicated task for the search engines to find files. Their search is dependent on HTML tags and “alt text”.
How does alt image text help Google in interpreting images?
- The name of the image, whatever it is will be displayed on the web. Even if you have received the image in your inbox via email, the name of the image will be tagged with it. It makes easy for the receiver about the image and its context.
- You must have noticed that some images just reveal their details right away when you hovers your mouse over them. This is because of the image alt text that you get to know about the name of the product on rolling the mouse over.
- Therefore indeed, the alt text defines the subject matter of the image and the purpose it is being listed at Google.
Once you have followed all the protocols, you can expect some good feedback from Google. The search engine thus uses your information and concludes whether your image is worth displaying in the search queries or not. Here is an example of how you should use alt text.
Wrong: alt = “” (empty)
Right: alt =”Gorgeous-summer-dress”
It is suggested that you must avoid using any extraneous keywords, spelling errors or the synonyms of the actual keyword. This all can really hamper the searches as it creates bewilderment inside the algorithms and you might not end up with best search positions. The text is visible to the customers so you should be very precise on what you are using.
Now, creating context for customers and for the search engines can also help you immensely in gaining more exposure and visibility. You must tag along related products with every product image. Anyone taking an interest in your range of offerings might settle at some other product offered by you. So, it is equally important to add context. As for Google credits, any image that is rich will be given more credibility than others.
A theme line with every product can simply win over the interest of search engines as well as the customers. Other than that, Google also insist on giving descriptive labels and captions with the images. So it is suggested to add those wherever you can.
This one is pretty intense. You might have heard of submitting site maps of the web pages. Now, for image optimization, image site maps are also to be submitted. These will double the chances of visibility of your images in image searches. You must be curious about what is a Site Map? Well, it is like a document file of your website which has code information about every page of your website. When its about image sitemap, it will contain information about the tags used and other general stuff. Any changes you make in the image, there will be changes in the sitemap. Therefore, every time you happen to make any amendments, you need to upload a new sitemap. The course of sitemap is a little complex for the neophytes. Thus it is recommended to consult a Search Engine specialist.
Should The Images Be Compressed?
You can take a sigh of ease here as Google does not impose any size related restriction on to-be-searched images. You don’t have to upload a standard sized image that is for searching purposes. However, it becomes easy to load images that are in compressed form. That is why these day, people are uploading compressed images for all online endeavors. Other than that it consumes less bandwidth and uses lesser disk space. It is a favorable practice for the search engines and to be honest, images that are compressed are more likely to get better visibility in the searches.
Basically in image compression, the size of the image is reduced significantly without compromising with the quality of the image. It is suggested to go for Lossy compressions. In this practice, the quality of the image is least hampered.
If your image will take least amount of time to pop up while searching, it will definitely get more positive reception from the customers as well as from the search engines.
So, here we reach at last of this article where I would conclude by saying that online businesses are highly competitive these days. You cannot expect good sales if you don’t abide by the protocols. So guys, image optimization must be done as it is least demanding and highly productive.